WHY WE
DRINK
COFFEE?
A question we ask ourselves every day, yet never truly answered.
Why do you drink coffee?
From that very question, the 2026 World Coffee Forum begins.
We all have our own reasons for drinking coffee,
but every cup holds more stories than we might imagine.
Beyond why we drink coffee, discover the stories and possibilities that coffee continues to create.
Join us at World Coffee Forum 2026 and discover your own coffee story.
WCF at a Glance
Nov. 11 – 14 · Conference Rooms 3F & 4F, Coex
Choose a program to see its sessions and details.
Main Program
Event
Pick a day, then tap a block for session details.
Information
Venue Guide · Registration · Contact
Venue Guide
Conference Rooms 3F & 4F, COEX, 513 Yeongdong-daero, Gangnam-gu, Seoul
- 4FRoom 401 The Stage · Asia-Pacific's 100 Best Coffee Shops GALA
- 3FRoom 301 The Sessions
- Room 300 Origin Discovery · Coffee Futures Challenge
- Room 317 SCA Education
- Room 318 Champion Live
- Enter Coex through the East Gate or South Gate 2 (1F).
- Take the escalator in front of Hall A1 on 1F up to 3F (Rooms 300, 301, 317, 318) or 4F (Room 401).
Coex parking is very crowded during the event. Please use public transportation if possible.
Open in Google Maps ↗Registration
Please pick up your badge at a registration desk before entering.
- 3FRegistration in front of Halls C1·C2Nov. 11 (Wed) – 14 (Sat), from 9:00 AM
- 4FRegistration in the Room 401 lobbyNov. 12 (Thu), from 9:00 AM
Contact
During the event, visit the on-site secretariat in Room 303 on 3F.
- DeskSecretariat · 3F Room 303
- Einfo@wclforum.org
- Hwww.wclforum.org
- @wcf_coffeeforum
Email replies may be delayed during the event. For urgent inquiries, please visit the on-site secretariat in Room 303 on 3F.
Official Supporters
Sponsors
* Program details may change at the organizer’s discretion.